Comfort, Privacy & Mutual Respect: How Siren is Humanizing Internet Dating

The small variation: Socially advanced Siren is transforming the dating software room with its inclusive attitude, relatable concern during the day, and customizable privacy functions. On Siren, it is everything about connecting you with great individuals through genuine conversation — perhaps not addicting and mindless swiping. To that end, they’ve created a fun and protected planet where you could end up being your actual self and leave enchanting biochemistry with a match unfold in a more natural way — just like it could occur in individual.


With regards to smooth connects, fun functions, and hand-held formats, dating apps have transformed just how men and women date. And even though it appears easier than ever before in order to satisfy somebody unique, the functions of swiping and taste or disliking individuals predicated on pictures has almost made dating a-game — and produced a disconnect one of the people playing it.

For those who need incorporate the genuine convenience of a dating application in addition to feeling of linking with some one in real life, there’s Siren — an original on line system that gets rid of the “shopping for individuals” design a great many other internet dating programs have actually used.

Owing to their Question of the Day matching system, Siren creates the framework for talking about interesting subjects (like container record products and philosophical questions) and pairs folks through those real and engaging talks. This way, true personalities are disclosed obviously — just as they’d face-to-face.

For much more in the determination behind Siren, the special features, plus the women-led group behind the app, we spoke with Co-Founder and President Susie Lee.

A Pro-People attitude: Siren is made With everyone else in Mind

Siren was actually launched by two ladies with a feminist viewpoint — Susie and her Co-Founder/COO/CMO Katrina Hess — whom both wanted an internet dating app which was created with shared value, confidentiality, and comfort as leading goals.

Having experienced some awful relationship experiences via different online dating apps, Susie and Katrina noticed they certainly weren’t actually designed with women and their particular desires and needs in mind. In addition to the unfavorable nature of swiping kept and right on men and women was actually demeaning and did not help form high quality associations, specifically for women.

“i simply believed this instant experience that, as a female, I became objectified. The swipe-to-reject structure did not work with me,” Susie stated. “we appeared back in the relationships I’d before, and I also never ever came across men and women through such practices.”

Even though they’d never ever developed an online dating software, Susie and Katrina knew they may generate the one that wasn’t merely female-friendly, but fun and caring toward everybody.

They got their own time researching the technology room and obtaining opinions from friends and specialists before and during development. And they dismissed individuals who said guys won’t use a dating app that has been centered on ladies and provided all of them higher level confidentiality settings.

Siren was launched in 2014, and soon it was not merely Susie’s and Katrina’s pals who had been making use of Siren. It actually was pals of pals and overall strangers — including guys — who had been by using the app and articulating appreciation because of it. Word distribute and Siren happens to be a prominent, inclusive online dating application since.

And though Siren is pro-women, there’s not an anti-men feeling to it anyway. Its proof that an internet dating software crafted by ladies for females can effectively work with them as well as for men.

Secured & Welcoming ambiance Sets a Positive Tone your Community

The people at Siren have invariably been very defensive of their users, and, since creators, they knew they might set a positive tone for the whole community by placing security precautions set up and creating an inviting environment.

While on other online dating apps men and women might experience harassment or catfishing, that is never been your situation for the people on Siren, as well as the step for the Siren team ‘s for this.

“Since we established, we’ve had zero research of harassing communications,” Susie mentioned. “Authenticity and folks to be able to feel like you’ll find a cougar genuine folks on the reverse side is completely vital that you you. We were actually mindful about developing the city with a certain type reputation.”

Susie included that she along with her staff think individuals are fundamentally great and this if they’re provided a safe, friendly ecosystem, they will be compassionate and truthful together.

“we could provide these icebreakers and these strategies to be more susceptible and a little more actual, that is certainly how men and women can connect,” she said.

Siren’s Mantra: “Make Strangers much less unusual to Each Other”

together with the social media a lot of us use, like Facebook, the text has already been in-built making use of the individuals we follow and exactly who stick to all of us, thus interacting is actually comfortable and easy. Siren’s conversation-style system replicates that for online dating sites, working out for you begin those communications without having any awkwardness.

“when you are coping with an overall total stranger within the internet dating area, there are many booking about precisely how a great deal you trust this individual, specially because many web sites are really complex and possess many fake users,” Susie mentioned. “My personal motto that I always tell my personal team, and additionally they’ve actually embodied this, is always to help ‘make complete strangers less odd to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their own coordinating feature, top-notch security measures, and unique activities, Siren offers singles an unique, safe, and well-rounded dating experience from beginning to end.

Analyze Matches in a distinctive Way With Siren’s Question on the Day

While Siren does offer the traditional options that come with online dating sites (such as messaging and blocking capabilities), their particular concern during the day may be the function that makes them stand out from different matchmaking applications one particular.

With enjoyable concerns like “If you could have use of a billboard, what would you prefer it to state?” you can actually be your self and progress to understand somebody on a very authentic degree. You can also find matches predicated on their solutions to those questions plus by your preferred conditions like age, gender, and area.

With this degree of communication, that you do not feel the need to increase qualities just like your earnings or looks to appear more appealing to other people.

Some Photo Settings aids Eliminate Superficiality

Siren also has actually exclusive method of photos. There is the option to maintain your images obscured and just visually noticeable to your connections, or you can leave the photographs noticeable to everyone.

“To make it comfortable and safe for people to be able to navigate their pro and personal lives, we enable everybody else to manage their particular picture exposure,” Susie stated.

Unlike the common online dating app, members can’t deliver each other photos, which was intentional whenever Susie and Katrina created the application. She stated this encourages people to provide each other their telephone numbers and move the bond traditional — and shields people from obtaining undesired images.

No matter which photo option you decide on, the great thing is actually Siren’s Question of the Day — and members’ answers — allows you to get in touch with folks on a further degree than just seems.

Safely interact with Others because of Siren’s Privacy Controls

Another huge part of Siren is actually protection, especially in regards to preventing fraudsters. Everyone else whom subscribes must input their unique contact number and go into the activation code they receive via book, which guarantees folks aren’t creating several accounts.

People can also block and are accountable to the Siren team various other people that happen to be acting inappropriately or abusing the application’s terms and conditions.

Reduced occasions allow you to get Offline & supply unique Date Ideas

Besides generating an appropriate and safe internet based spot for visitors to be just who they really are and providing them with an original way to start talks, Siren can also be taking the next step by hosting offsite activities. Susie stated these could end up being the substitute for the most common coffee big date, that may frequently end feeling like a company meeting or job interview.

“i do believe meeting in this manner supplies an infinitely more important link. We are pairing with local companies and businesses to give the people bonuses and discounts to spots like galleries, lectures, and movie celebrations,” she said.

Actually individuals who have currently found some one on Siren stay for all the events since they’ve be an integral part of that community now might locate fairly easily brand new big date some ideas. While these occasions are presently merely getting held in Seattle, Siren has plans to expand to other locations soon.

A varied individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her protective nature), the Siren staff consists of CTO David Golightly as well as expert advisers including Lisa rock (Co-Founder of weblogHer) and Gayle Karen younger (CTCO at Wikimedia).

As they all handle vital facets of the organization (from advertising to support service to graphics to development), they even put people initial irrespective the duty at hand.

And with an app manufactured by two females of shade — very unusual within the technology business — Susie and Katrina wished to bring in a person base which is as diverse because organization is actually.

Siren’s individual base isn’t really such as your typical internet dating app audience — which tends to mostly be heterosexual guys, younger singles, and individuals finding hookups. The gender proportion on Siren leans somewhat more female (55% to 45per cent), and a majority of users are over 30 and looking for a meaningful go out or relationship.

“we are gearing earlier, and that I think it’s been excellent for people,” Susie mentioned.

What Siren in addition really does really well is include all types of folks, especially those in LGBTQ area. A unique component of Siren which was especially important with the team is a “non-binary” gender option for men and women whenever they fill out their unique profile.

Susie along with her team realize that gender and sexuality aren’t occur material for some people, even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, capable additionally be restrictive.

“we need to help you find the person you’re looking for, however do not need to declare or place yourself in a package,” Susie stated. “That sex fluidity is important for all of us to embrace.”

Final Thoughts

Whether we are writing on their particular innovation, introduction, or realness, Siren is using internet dating application room to a higher level from every position.

Even though they will increase the amount of helpful functions and expand the get to of the events in the near future, the long-term focus will still be constructing trustworthy interactions with their users and taking a stand to those just who try to destroy the feeling for all.

“should you want to end up being an asshole, there are plenty of spots to do it, but don’t do so right here,” Susie stated. “As we size, we should maintain this notion that reputation and count on matter, and it is our committed goal working for our area daily. We have been right here attempting to provide people a fighting possiblity to reduce loneliness and discover a proper physical hookup.”